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The process begins. ELOQUENCY spends several hours identifying and understanding the needs of your organization and stakeholders.
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ELOQUENCY generates a marketing blueprint to implement an interactive marketing program:
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- Outline your organization's marketing strategy
- Recommend tactics to implement the strategy
- Apply the tactics to website design guidelines
- Identify expected results from tactical implementations
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ELOQUENCY designers will layout a website consistent with the approved marketing blueprint. This design will consist of the following:
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- Functional Requirements
- Graphical Appearance
- Site Layout — How documents are organized
- Navigation and Usability
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The requirements for website content will be described in the marketing blueprint. ELOQUENCY will help prepare this content.
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ELOQUENCY will build your website on our Contessa platform. Contessa builds websites from modular components to make the website easy to maintain indefinitely.
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On launch date, ELOQUENCY will initiate a mass email to announce your new website. Search engine optimizers will be added to the website using keywords and guidelines established in the marketing blueprint.
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ELOQUENCY will provide training and support, as necessary, to allow you to make regular updates to your website.
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ELOQUENCY staff is available to meet with your organization on a monthly basis to measure compliance with the marketing blueprint. Tactical campaigns will also be run on an ongoing basis.
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As your business grows, your interactive marketing needs will continue to change. ELOQUENCY's service will maintain your high quality presence and effective results.
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